We are building the FASHION CLOUD, a web plattform to exchange digital fashion content between manufacturers (labels) and retail stores. We provide a web page where retailers can download the latest marketing material that the maufacturers have provided. On top of that we also offer an API where the users can request product descriptions and product images. The FASHION CLOUD finally enables the retail stores to present themselves and their stock in new digital channels, attracting more customers back into their shops.