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Have you ever wondered, why does the car buying experience have to be so hard? Why are they asking me for all this information? Why does this process take so long? Does it have to be this complicated? was created by automotive finance and technology experts to fundamentally change the auto lending experience. We have founded and managed some of the largest auto finance and technology companies in the Industry today. Even with this success, we were not satisfied that the process was truly empowering for the customer. Our mission is to empower the customer throughout the auto loan and car buying experience. We deconstructed the traditional auto lending process and built an auto lending experience for the 21st century. Our platform leverages advanced analytics and data to enhance the consumer experience. Fundamentally, we believe it was time that someone built a platform for the consumer. We are proud of what we have built and look forward to serving you.